Two Daughters Website Case Study | Harper Design Studio NZ

Two Daughters - Case Study

Two Daughters - Case Study

A closer look at the final outcome

A closer look at the final outcome

Collage of Two Daughters website pages designed by Harper Design Studio.
Collage of Two Daughters website pages designed by Harper Design Studio.
Collage of Two Daughters website pages designed by Harper Design Studio.

Project Overview

I designed a clean, modern Ecommerce website for Two Daughters, a New Zealand fashion brand focused on timeless everyday clothing. The goal was to reflect the brand’s minimalist aesthetic while making it easy for customers to browse collections and shop with confidence.

What I Built

What I Wanted to Achieve

  • Modern homepage with a strong visual focus

  • Product focused layout and collection pages

  • Clean brand storytelling section

  • Clear navigation and site structure

  • Responsive design across desktop and mobile

  • Smooth visual layout with consistent spacing

  • On brand colours and typography

  • A clean, airy design

  • A trustworthy, high-quality feel

  • Clear service sections

  • A calm colour palette that matches the brand

  • Smooth scrolling + easy navigation

  • A modern “startup but friendly” look

Challenges

Their previous website needed a more refined and modern feel
They wanted a premium look without overcomplicating the layout
I needed to balance strong visuals with usability

What I Wanted to Achieve

  • Make the brand look clean and modern

  • Create an easy user experience

  • Keep everything fast and mobile friendly

  • Show products clearly

  • Support a smooth path to purchase

What I Built

  • A strong hero section with clear messaging

  • A clean services/features layout

  • A simple about section explaining the brand

  • A contact page for inquiries

  • A modern, minimal visual style

  • Fully responsive layout across desktop + mobile

  • Smooth, gentle spacing to keep the design breathable

Challenges

Brands like this need to feel professional without feeling stiff.

I focused on creating a layout that feels:

  • minimal

  • balanced

  • fresh

  • and easy to skim

Since projects like this often involve multiple pages, the goal was to make everything feel connected and consistent through typography, spacing, and colour.

Collage of Two Daughters website pages designed by Harper Design Studio.

The Result

The final website feels clean, modern, and easy to browse, with a refined layout that reflects the Two Daughters brand. The design showcases products clearly, builds trust through consistency and simplicity, and creates a smooth shopping experience that encourages users to explore collections and shop with confidence while helping the brand stand out online.

Testimonial

Working with Harper was super easy. The website looks clean and our customers love it. Our conversion rate 5x within the first month.

My Thought Process

I kept the design simple and intentional so the products could stand out.
I focused on readability and flow to make browsing feel effortless.
Spacing and typography were used to create trust and clarity.
The site was designed mobile first to ensure a seamless experience across devices.
Every page naturally encourages users to keep browsing and explore the collections.

My Thought Process

I kept the design simple and intentional so the products could stand out.
I focused on readability and flow to make browsing feel effortless.
Spacing and typography were used to create trust and clarity.
The site was designed mobile first to ensure a seamless experience across devices.
Every page naturally encourages users to keep browsing and explore the collections.

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harper@harperdesignstudio.co.nz

harper@harperdesignstudio.co.nz

020 454 2441

020 454 2441