Meta Ads in Action for Two Daughters
Meta Ads in Action for Two Daughters
See how targeted campaigns increased engagement, drove online sales, and expanded the reach of Two Daughters.
See how targeted campaigns increased engagement, drove online sales, and expanded the reach of Two Daughters.



About the Brand
Two Daughters is a women’s clothing brand focused on quality, style, and accessibility. Their goal is to reach more customers online and grow their brand presence on social media.
Our Approach
The Challenge
We launched targeted Meta campaigns tailored to Two Daughters’ audience:
Cold traffic testing campaigns to identify winning creatives and angles
A website retargeting campaign to convert warm visitors who had already shown intent
Performance driven optimisation based on click through rate, cost per click, and return on ad spend
Two Daughters needed to:
Drive consistent website traffic from cold audiences
Convert that traffic into profitable online purchases
Identify which creatives and messaging performed best before scaling
The Challenge
Two Daughters needed to:
Drive consistent website traffic from cold audiences
Convert that traffic into profitable online purchases
Identify which creatives and messaging performed best before scaling
Results
The campaigns delivered measurable results, including:
Overall return on ad spend: 9.68x
Average click through rate: 3.05%
Cost per purchase: Approximately $11 to $15 NZD
Store conversion rate: 2.1%
Website sessions increase: Over 400% month on month
Our Approach
We launched targeted Meta campaigns tailored to Two Daughters’ audience:
Cold traffic testing campaigns to identify winning creatives and angles
A website retargeting campaign to convert warm visitors who had already shown intent
Performance driven optimisation based on click through rate, cost per click, and return on ad spend
Results
The campaigns delivered measurable results, including:
Overall return on ad spend: 9.68x
Average click through rate: 3.05%Cost per purchase: Approximately $11 to $15 NZD
Store conversion rate: 2.1%
Website sessions increase: Over 400% month on month



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Want results like this for your brand?
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